Samsung’s AltZLife ‘made in India’ features boost privacy

Samsung has rolled out privacy app AltZLife developed at its India R&D center on select handsets in the country. AltZLife, a feature that will help enhance the level of your smartphone’s privacy. The feature will be made available to both existing as well as new Galaxy A71 and Galaxy A51 users through a software update starting today. With AltZLife, Samsung smartphone users can now switch quickly between a normal mode and a private mode by just double-clicking on the power key. The on-device AI function also suggests when you should move private content to a secure folder.

Samsung said “next-generation mobile users also want to hide the fact that they have things they do not want to share. ‘The two ‘Make for India’ solutions that are part of AltZLife Quick Switch and Content Suggestions have been developed by a team of young engineers at Samsung R&D (research and development) institutes in Bengaluru and Noida using insights from consumer research”. According to research conducted by Samsung, 79% of Gen Z users admit they have content such as images, applications, and private chats on their smartphones that they do not want family or others to see.

The Quick Switch helps users in switching between two instances of the same app instantly. Users can easily move between the normal Gallery and a private Gallery, or from a normal screen to a private screen by double-clicking the power button. When a user doubles click on the power button in normal mode, authentication is required before entering the private mode of the same app. This authentication is different from the normal unlocking of the smartphone. When switching from private to normal mode, no authentication is required. Quick Switch is also useful even if the application does not have dual instances in private and normal mode.

Content Suggestions is an AI-based app inside the Secure Folder. In this, the on-device AI-powered engine automatically suggests users move private images of pre-selected categories to the Secure Folder. In this case, users have to simply select specific faces or a type of image they want to tag as private and keep them secured in the private gallery of the Secure Folder.

“An industry-first innovation, this feature has been designed keeping in mind the inherent need of consumers, especially Gen-Z, for enhanced privacy when it comes to storage and access of content on their smartphones,” said by Manu Sharma Samsung India Senior Director.

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